Obtaining accurate indicators is a reality

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To achieve this, it is extremely important that your sales software is integrated with your marketing software, and yes, most CRMs have this option. However, this integration is often limited and expensive. Expensive due to the need to subscribe to 2 software (and the integrations usually only work in more expensive plans) and limited because they are different software (a CRM and a marketing automation ) integrated via APIs. The same problem occurs with sales engagement platforms limited companies that integrate with marketing software and CRM, that is, 3 different softwares running simultaneously and trying to integrate. This generates several problems, such as bugs, lost leads, the need to open a thousand pieces of software to find some important information, indicators that cannot even be checked, etc.

Quality sales engagement software must include marketing automation, CRM and sales engagement tools in the same software. This guarantees 100% integration and helps a lot in the process, after all, no one deserves to [b][url=https://lastdatabase.com/job-function-email-list/]Job Function Email List[/url][/b] have to open 3 pieces of software just to be able to check indicators, right! In this scenario of full integration, a marketing lead who has shown interest in the product automatically falls into the closer sales funnel and goes to a cadence, generating tasks for a salesperson, all in the same software. Thus, it is easier to record the entire history of the relationship with the customer and have a complete view of the end-to-end process, from marketing.

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Configuring cadence flows (automations) The main thing about a sales engagement platform is, obviously, the possibility of configuring cadence flows (sales automations) for salespeople to follow. In this case, the platform automatically schedules the salesperson's tasks according to the cadences established in your company.  to follow indicators to find out which types of cadence generate the most results and make them a standard in your company, but we'll talk about that in the next topic. Indicators When you don't have adequate tools, it becomes much more difficult to monitor indicators. A good sales engagement platform offers indicators that allow you to discover which cadences generate good results.