Be close to the customer for Simples Nacional 2018

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Is your client ready for Simples Nacional 2018? In less than 2 months, the most profound reform in the simplified tax regime comes into force. Ceilings, rates and annexes change. Being close to him at this time could be the chance to position yourself as a true consultant.


How to make the new Simples Nacional an opportunity
Whenever there is a change in fiscal or tax rules, the Brazilian businessman is usually caught by surprise. In practice, even if you have time to prepare, it is at the last minute that the concern grows. With Simples Nacional 2018 it is no different.

The changes that come into force on the 1st of January are the [b][url=https://www.latestdatabase.com/]Buy Email List[/url][/b] result of Complementary Law No. 155 . Its publication took place on October 27 — more than 1 year ago, therefore. Some of its devices are already valid, however, most of them are waiting for 2018.

But now is not the time to question your client. And as a customer, understand both those who once were and walked away as well as those who still are and the potential who may become. The time is to “embrace” him in his pain and help him adapt to the new Simples Nacional.

Next, we will talk about the main changes that lie ahead and what is up to you, the accountant. First, however, it is necessary to understand that, more than actions, what can benefit accounting companies at this moment is their attitude.

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We have highlighted on several occasions here on the blog that the future of accounting involves a consultancy approach . This was one of the agendas at Accountex 2017 , for example. The subject was also present in Sholto Macpherson 's lecture at ContaAzul headquarters.

What does that mean? That you must position yourself not only as willing to execute operational demands. They will certainly come from the changes in Simples Nacional 2018, but the secret here is to assume yourself as a true consultant. To do this, you must be alongside business owners to make this transition a moment of growth for their companies. It's a great opportunity knocking on your door.

Why be a consultant accountant?
The market is very competitive and competitive — and you should know that. Finding what sets you apart from others may not be easy, but it is a necessary decision. On the other hand, those who take the lowest price path rarely find success.

What a consultant accountant does is differentiate themselves by the value they deliver to the client. That's exactly it: it positions itself as a solution provider. In practice, he takes a problem (the changes in Simples Nacional) and transforms it into something positive (he works with the entrepreneur so that the consequences of the changes are favorable).

By adding value to the accounting service , price will not be a problem. The advantage your client is looking for is not necessarily financial. In fact, this myth was broken last year, when the Brazilian Micro and Small Business Support Service (Sebrae) released a  survey that brought the following data:

79% of Brazilian small business owners want the accountant to offer more recommendations to improve the company;
73% think it could provide more support for financial management;
61% are willing to pay something extra for those who provide consulting services;
54% say they would pay up to 20% more to the consultant accountant.
Reflect on it! Simples Nacional 2018 is a new opportunity for your accounting company. So, don't let it pass you by.

Main points of attention in Simples Nacional 2018
Among all the changes that come into effect from January in Simples Nacional 2018, we separate those that cause the most concern to entrepreneurs — and that are also the chance to increase their customer base. Shall we go to them?

New billing thresholds
If your company focuses on serving small businesses, your target audience will grow. Under the new rules of Simples, Small Businesses (EPP) can earn up to R$ 4.8 million per year. This means a 33% increase in annual revenues.

In addition to the opportunity for your office to serve new clients who can now opt for Simples, those who qualify also stand to gain. After all, your growth has a new limit. And with an accountant on hand to improve the company, this progress has a greater chance of being confirmed.

Exclusion and reinclusion in Simples
Anyone who exceeds the limit in 2017 may be excluded from Simples Nacional 2018, but return. The Federal Revenue Service established the rules, based on the Simples Nacional Management Committee and its CGSN Resolution No. 135/2017 .

The following was defined: whoever earns between BRL 3.6 million and BRL 4.32 million by December does not need to communicate their exclusion from the tax regime. Those who earn between R$ 4.32 million and R$ 4.8 million this year, yes.

Mandatory or not, once the exclusion is communicated, the company can request a new option for Simples Nacional in January. And only in January, it doesn't hurt to repeat.