Curating Hybrid Shopping Experiences
JetBlue: Delivering Impeccable Customer Service 14. Uniqlo:15. Dollar Shave Club (DSC): Focusing On The Essentials Wrap Up Download this post by entering your email below Enter your email here Do not worry, we do not spam. 1. American Express: Building Authority AMEX blog Digital Marketing Example Creating great content aimed at a specific target (your buyer persona) is the best strategy when you want to build authority. But what does that word really mean in a Digital Marketing context? When a brand is recognized as an authority, it means a good amount of people go after it for reliable and trustworthy information on a determined topic.That was the image AMEX wanted to build when they kick started a big Content Marketing Cambodia WhatsApp Number Datacampaign with a site called Open Forum — now Trends and Insights. The idea was to give relevant information and help the public with all matters related to their corporate solutions: financial news, trends for businesses, tips for marketing, sales, productivity, and cash flow. The results were as successful as they planned. With the constant flow of articles and posts, the website became a reference for entrepreneurs starting their businesses and growing bigger.
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But the real secret behind AMEX’s case is in borrowing the authority from those who already have it. A Content Marketing strategy can be done solely in-house, but the company chose to go after industry leaders and well-known names to contribute with their insights and lessons. So, why not do it too? Inviting professionals with a name in your area is a great idea to attract more leads and create an important relationship with influencers. 2.
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